A couple of weeks ago, I noted with some innocent pleasure that this humble blog was listed among the 100 Best Blogs and Websites for Innovative Academics. Pretty nice, I thought!
Then it turned out we’re also selected for the 100 Best Curator and Museum Blogs. Pretty nice too, I thought!
A couple of days ago, a service called The Daily Reviewer told us we’ve been selected for their Top Museum Blogs list. But now I’m not so innocent any more. Here’s their message:
Congratulations! Your readers have submitted and voted for your blog at The Daily Reviewer. We compiled an exclusive list of the Top 100 museums Blogs, and we are glad to let you know that your blog was included!
It’s the same kind of rhetoric you recognise from spam mails. The introductory “Congratulations!” tells it all. You can also acquire an ugly little yellowish badge to put on your site. Classical vanity fair methodology.
I mean, they probably don’t list blogs with Technorati authority below a certain point; they probably take advantage of blogs with a certain readership and utilise our vanity to sell advertisements. Parasites on our egos.