Daniel Today I had the pleasure of being invited to a talk at The National Museum by Jonathan Wichmann from Maersk Line. I got the invitation from Ida Gustav and Linea Hansen, so kudos to them 🙂
Maersk Line have had immense success on social media and reaching levels of fans/likes/engagement that the rest of us can only dream of. For example, they have more than 700,000 fans on Facebook. During the talk which lasted around an hour, another 500 people clicked like on their page. And their business is shipping containers around the would on ships. Okay. I’m amazed.
Anyway, one thing that really surprised me was that Maersk Line apparently also outrank major brands such as Disney, Shell, Ford, McDonald’s in terms of Facebook engagement. This statistic is based on a metric developed by Jonathan Wichmann himself. I’ve borrowed some numbers from him shown here:
- Lego: 48.0
- Maersk Line: 37.0
- Disney: 34.2
- GE: 32.9
- Shell: 19.1
- Ford: 17.2
- McDonald’s: 10.2
I found the formula and couldn’t help having a go at it myself. So without further ado, here are the Facebook “engagement scores” of a few of our friends:
- The National Museum of Denmark: 359.4
- Medical Museion (that’s us): 190.5
- The Maritime Museum of Denmark: 181.8
- Louisiana Museum of Modern Art: 48.7
- University of Copenhagen: 38.8
- Wellcome Collection: 26.9
- MoMA: 9.9
(the calculations are based on the 10 most recent posts on the respective Facebook pages – you can see the raw data here)
I’m going to leave these numbers without interpretation for now. But what do you think?
(image credits: Bird Houses by See-ming Lee 李思明 SML / CC BY-SA 2.0)
